Paul ElworthyChasing customer loyalty? Take a value based approach.Loyalty. All brands want it. Many chase it. But it’s incredibly illusive and isn’t always what it appears to be.6 min read·Feb 23, 2021--2--2
Paul ElworthyDoes your business really need a Customer Strategy?We have business, product, marketing and service strategies to defines how an organisation will deliver value to customers. So, why is it…6 min read·Jan 5, 2021--1--1
Paul ElworthyinBootcampThe CX design wheelOK, it does feel as though we’re swimming in models and templates that tell us how to design customer experiences. Do we need any more?5 min read·Jan 5, 2021--2--2
Paul ElworthyDefine your business or startup strategy using this Business Strategy CanvasAn adaption of the Business Model Canvas to help you structure your business strategy.4 min read·Oct 19, 2020----
Paul ElworthyAre you measuring the right things to achieve the right outcomes?What gets measured gets managed — right?5 min read·Jul 19, 2020--1--1
Paul ElworthyDoes your CX need a fix? It’s time to look at your Business Model.However, we know that in order for brands to deliver sustainable growth, they need to provide a consistent experience that meets customer…4 min read·Jul 2, 2020----
Paul ElworthyOne way to fix 10 common headaches of digital transformationHow Business Design and Architecture can play a key role in closing the change value gap6 min read·Jun 18, 2020--1--1