Paul ElworthyChasing customer loyalty? Take a value based approach.Loyalty. All brands want it. Many chase it. But it’s incredibly illusive and isn’t always what it appears to be.Feb 23, 20212Feb 23, 20212
Paul ElworthyDoes your business really need a Customer Strategy?We have business, product, marketing and service strategies to defines how an organisation will deliver value to customers. So, why is it…Jan 5, 20211Jan 5, 20211
Paul ElworthyinBootcampThe CX design wheelOK, it does feel as though we’re swimming in models and templates that tell us how to design customer experiences. Do we need any more?Jan 5, 20212Jan 5, 20212
Paul ElworthyDefine your business or startup strategy using this Business Strategy CanvasAn adaption of the Business Model Canvas to help you structure your business strategy.Oct 19, 2020Oct 19, 2020
Paul ElworthyAre you measuring the right things to achieve the right outcomes?What gets measured gets managed — right?Jul 19, 20201Jul 19, 20201
Paul ElworthyDoes your CX need a fix? It’s time to look at your Business Model.However, we know that in order for brands to deliver sustainable growth, they need to provide a consistent experience that meets customer…Jul 2, 2020Jul 2, 2020
Paul ElworthyOne way to fix 10 common headaches of digital transformationHow Business Design and Architecture can play a key role in closing the change value gapJun 18, 20201Jun 18, 20201
